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Celebrities now promote and endorse brands in virtually every category. How many of the endorsements are good value to the brands? How did brands benefit from the association? Who will be the next big celebrity? Which celebrity is on the wane, which one on the ascendant?Answers to all these and more will be available today at the Taj Lands End, Mumbai, at the Mindshare CelebZ panel discussion, in association with Campaign India and NDTV Media.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.