Mindshare bags Craftsvilla's media mandate

Mindshare has been appointed the media agency for Craftsvilla following a multi-agency pitch. The agency's Mumbai office will handle the account.

 

Prasanth Kumar, CEO Mindshare, South Asia, said, "The e-commerce industry is growing remarkably, which makes this an exciting time for us to be partnering with such a unique brand. Our focus will be to leverage all our assets and tools to create great results. Through our original thinking framework and adaptive approach, we look forward to working with Craftsvilla and taking the brand to the next level."

 

Manoj Gupta, founder, Craftsvilla, said, "Mindshare's ability on driving RoI-based planning through data analytics has played a pivotal role in their appointment. We look forward to this important partnership with Mindshare and their valuable contribution towards making Craftsvilla the largest online ethnic store."

 

Craftsvilla was founded in 2011 by Manoj and Monica Gupta.