Campaign India Team
Jan 07, 2019

Milestone Dentsu bags the creative mandate of Numero Uno

The account was won following a multi-agency pitch

Milestone Dentsu bags the creative mandate of Numero Uno
Milestone Dentsu has bagged the creative mandate for the leading fashion brand, Numero Uno. The agency won the account following a multi-agency pitch.  
 
Narinder Singh Dhingra, CMD, Numero Uno Clothing said, “We want the brand to be interesting and relevant with the changing times. The brand must evolve over time and in this quest, we need the right partner who not only understands the consumers but also knows how to disrupt their purchase decision process through pathbreaking communication. We have found that partner in Milestone Dentsu. We loved their young energy and enthusiasm to work on the brand.”
 
Asha Esther Jaikishan, head of marketing, Numero Uno said, “At Numero Uno we have been wanting to strengthen our brand in the  category that’s cluttered.  Our focus now is to build our brand positioning with interesting story-telling along with creative ideas to entice our TG. Milestone Dentsu came across as an agile agency. They are aggressive, young and restless, exactly what we need to take our brand to the next level. Their approach, tonality and flexibility compliments our TG and hence, we have great confidence in the team. We are really excited to work with them.”
 
Ujjwal Anand, country head, Milestone Dentsu added, "The category itself is so interesting and challenging that it gives you countless opportunities to do some real outstanding work. Working on Numero Uno is going to be a treat for my creative team.”
 
Mayank  Khattar, NCD, Milestone Dentsu said, “This win is very special for us. The energy, the response, the promptness, the on the spot transparent discussions… it’s just been awesome. When you work with brands  like Numero Uno who have absolute clarity and transparency along with  immense energy, you know you have hit a goldmine and your creative team will have all the freedom to explore unchartered territories and conduct experiments that might redefine the way the category communicates.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Koshy George joins Marico as CMO
Premium
Mind Your Language launches a service to reproduce national TVCs for South India
Premium
45 minutes ago

Mind Your Language launches a service to reproduce ...

Called Southify, the service pushes translation by seasoned vernacular copywriters and not translators

Premium
British Council calls for 'creative ideas to unite the world'
Premium
1 hour ago

British Council calls for 'creative ideas to unite ...

Competition is open for Indian and UK citizens

Premium
Global new-business revenue increases by 7.5 per cent
Premium
4 hours ago

Global new-business revenue increases by 7.5 per cent

Publicis Groupe and WPP led the charge in 2018.