Mike Fromowitz
Aug 22, 2012

Mike Fromowitz's Blog: The Blind Man

Mike Fromowitz is President and Chief Brand Officer of Mantra Partners, a full-service advertising and branding agency. The company works for clients in Asia, South America, USA and Canada.

Mike Fromowitz's Blog: The Blind Man

 

Firstly, I want to thank all those people who wrote to me in regards to my earlier post “The Fish Story”.

It seems to have hit a positive chord with many of my readers.

So here’s another good story.

I am not sure who the author is,  but I have found this story to be very inspirational.

It shows how giving a little can go a long way.

Read it and pass it on. It’s wonderful.

THE BLIND MAN

There was once a blind man who used to beg at one side of Central Park.

He sat there with his hat on the ground ready to receive any donations.

He also had a sign that read: “I am blind.”

Next to the sign was an old tin can that was, almost invariably, empty of coins.

Passers-by tended to ignored him.

An ad agency copywriter traveled to work by the same route every day – and each morning he passed the blind beggar sitting on the pavement.

The copywriter felt sorry for the blind beggar and resolved to help him.

So one bright blue April morning when blooming flowers were a cascade of colour and trees were unfurling their fresh green leaves to the sun, he made his move.

Unbeknown to the blind man, the copywriter took out his pen and added just four words to the beggar’s sign,  and walked on.

That evening, he passed by again on his way home. “How was your day?” he inquired of the blind man.

“Fantastic,” came the reply. “I’ve never done so well. What did you write on the sign?”

“I added a few words to your sign, so it read: “It is spring and I am blind.”

Mike Fromowitz

OCTANE

The article first appeared on Campaign Asia

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

2 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

2 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

2 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.