Micromax has bagged the title sponsorship for the Asia Cup for the second consecutive year. Nimbus Sport and Micromax has entered into an agreement and the event will be now titled as Micromax Asia Cup 2012.
The Asia Cup features India, Pakistan, Sri Lanka and Bangladesh battling to secure the title of 'Champions of Asia'. The tournament will be hosted by Bangladesh this year and the seven ODI series is scheduled to kick off from the 11 March 2012.
Commenting on the development, Yannick Colaco, chief operating officer, Nimbus Sport said, “Micromax is an exciting brand, close to the heart of youth, and one which is a good match to the dynamic and vibrant nature of this event. As we come together, once again to present an action packed cricket series of the year, we expect this event to be an exemplary celebration of sportsmanship.”
Commenting on the association, Vikas Jain, business director, Micromax, said, "Micromax is proud to be part of the Asian Cup 2012, which is the most coveted cricket championship in Asia. Cricket is not just another sport, but a culture that connects youth beyond boundaries. We are proud to be associated with this game and are elated to continue our patronage and support for the game."
He added, “The sponsorship addresses our commitment towards building a brand that echoes the pulse of the younger generation. We sincerely hope that the event will be a truly memorable experience for all cricket fans.”
The television coverage of the series is being produced by Nimbus Sport and the broadcast TV partner in India will be Neo Cricket.