Meta and NCW partner with Farhan Akhtar to improve women’s online safety
Launches a campaign to spread awareness about online safety measures
Aug 17, 2022 05:05:00 PM | Article | Campaign India Team
Meta and the National Commission for Women (NCW), in partnership with actor Farhan Akhtar’s MARD (Men Against Rape and Discrimination), have rolled out a campaign titled ‘don’t hesitate, do report, stay safe’ to provide women with a safe online environment.
The campaign conceptualised by Think Why Not aims to focus on increasing awareness and knowledge around tools and resources available to users to report online abuse, inappropriate content, or behaviour.
Launched in English and five Indian languages - Hindi, Bengali, Marathi, Kannada and Tamil the campaign featuring Akhtar aspires to raise awareness amongst users on reporting the content that they find objectionable.
Madhu Singh Sirohi, head of policy programs and outreach, Facebook India (Meta), said, “As per research, women contribute more to economic development when they are digitally empowered, and that requires building an internet that is safe and spurs growth and impact. At Meta, we have always strived to build tools and resources that enable a safer and more inclusive internet for women. With ‘don't hesitate, do report, stay safe’ we are confident we will be able to encourage more people to report online harms they see against women and partner with us in creating an empowering experience for women across Facebook and Instagram.”