Meridian wins Hungama.com and Bollywoodhungama.com business

Meridian Communications Mumbai has won the brand communications mandate for Hungama.com and Bollywoodhungama.com and the apps that Hungama creates. The business was won in a multi-agency pitch.

Commenting on the win, Samrat Bedi, head of office, Meridian Mumbai, said, "The Hungama win, on the back of the Vespa win, is once again a testimony to Meridian's strength in blending strategic thought with effective and inspiring creative work. The relevant use of new-age media and ideas that won hands down on high cut-through and freshness is where Meridian scored. In Hungama, we have a brave client who inspired us to push ourselves harder. Eventually, it was the chemistry and passion on both sides that brought us together."

Shashank Lanjekar, vice president, account planning, Meridian, added, "Hungama.com is a brand that is young, fun and futuristic. We hope to partner them in creating work that mirrors these values."

Mohit Ahuja, vice president, client servicing, said, "At Meridian, we believe in creating long term buzz platforms, as opposed to mere taglines. Given the digital youth space that Hungama operates in, this approach is a perfect fit."