Ogilvy's agency Meridian has won the creative duties for Luminous Power Technologies which operates in the home inverter and UPS segment. There was a multi-agency pitch involved.
Commenting on Meridian's appointment, Sushil S Matey, president - marketing and sales, Luminous Power Technologies said, "We were particularly impressed with Meridian's acumen and understanding of the brand and the market. The agency has the expertise and the desired capabilities. We are pleased to announce our association with Meridian and I’m sure they will help us take our brand to newer heights. We are presently working on a new television commercial, which will be aired from 30th April onwards."
Rensil D’Silva, executive creative director – Meridian said, "We are all really excited to work with Luminous. Luminous has a dynamic product range and our task would be to build the category, as well as the product, and form an emotional bond with the customers."