Marketing In-Depth
Campaign India Team
Jan 29, 2014

Meet the poster boy of data-driven retailing in India

Vinay Bhatia, customer care associate and SVP - marketing and loyalty, Shoppers Stop, talks about the marriage of social media and transaction data, incremental sales from targeted marketing efforts in 2013, and the road ahead.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

7 Brands unveil purposeful campaigns promoting green initiatives

Mark Read to step down as WPP CEO after seven years

8 Mark Read to step down as WPP CEO after seven years

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

Are awards Fundamental?

10 Are awards Fundamental?

Related Articles

Future Group ropes in Vinay Bhatia as CEO, loyalty and analytics
Marketing
Oct 01, 2015
Campaign India Team

Future Group ropes in Vinay Bhatia as CEO, loyalty ...

CII Marketing Summit 2013: The simple big data mantra - 'Identify what matters and monetise it'
Advertising
Nov 28, 2013
Pooja Ahuja Nagpal

CII Marketing Summit 2013: The simple big data ...

Shoppers Stop engages bloggers in new marketing push
Digital
Feb 09, 2011
Arati Rao

Shoppers Stop engages bloggers in new marketing push

Vodafone launches Zoozoo merchandise
Advertising
Oct 28, 2009
Campaign India Team

Vodafone launches Zoozoo merchandise

Just Published

AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes
Advertising
11 hours ago
Nikita Mishra

AI won't kill advertising, it won't save it either: ...

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.

WhatsApp officially introduces ads in updates tab
Media
11 hours ago
Matthew Keegan

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

MediaDonuts gets rebranded as Aleph across APAC
Advertising
16 hours ago
Campaign India Team

MediaDonuts gets rebranded as Aleph across APAC

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

Pride is over — now it’s culture or bust
Advertising
19 hours ago
Vinita Bhatia

Pride is over — now it’s culture or bust

2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.