MediaVest, a division of Starcom MediaVest (SMG), has been named the media agency-of-record for Yahoo!. The agency will be the strategic lead and counsel for Yahoo!’s media planning and buying across this region. In India, the account will be managed by the Delhi office.
MediaVest will work with the digital media company across eight countries in Asia - Taiwan, Hong Kong, Korea, India, Indonesia, Philippines, Vietnam as well as Singapore which will be the regional hub for its operations.
It may be recalled that Yahoo! had called a global review of its media duties in August, 2010. Last year, MediaVest got the opportunity to handle its account in the US.