Online coupon and discount platform Mydala has assigned its media duties to MediaCom following a multi-agency pitch.
Anisha Singh, co-founder and CEO, Mydala, said, “We are happy to announce this association. Mydala is growing at a phenomenal pace and working with MediaCom will help in pushing the boundaries and reaching out to our customer base in innovative and creative ways.”
Niti Kumar, general manager, MediaCom Delhi, added, "e-Commerce is the buzziest category on media today, and working with a unique model like Mydala will be a great learning experience for the team. We are super excited!"