Campaign India Team
Sep 02, 2020

Mediacom to handle Lionsgate Play's media

Account won post a multi-agency pitch

Mediacom's Mumbai office will handle the mandate
Mediacom's Mumbai office will handle the mandate
Mediacom has bagged the media mandate of Lionsgate Play in India. The account was won following a multi-agency pitch. 
Mediacom's Mumbai office will be responsible for the media strategy, planning, buying and implementation for all media.
Rohit Jain, managing director, Lionsgate South Asia, said, “This is an exciting year for Lionsgate Play. We will be launching our B2C app soon and aim to reach out to maximum number of audiences with the right media mix. We are glad to partner with MediaCom and are confident about their result oriented approach.”  
Navin Khemka, CEO, MediaCom South Asia, said, “Content consumption has witnessed unprecedented growth in the last couple of years more so over the last few months as a result of the lockdown. Lionsgate Play has some great content in their arsenal. Being the first OTT platform in the country to also focus on offering key Hollywood content in region-specific language will definitely make the right connect with the Indian consumer. We look forward to creating an unmatched brand experience for them.”
Campaign India

Related Articles

Just Published

2 hours ago

Center fresh and Dharma reveal an ice breaker ...

Watch the film conceptualised by Wavemaker and Ogilvy here

3 hours ago

Srinivas Vunnava joins H+K India

Moves from Sacit Research and Consulting

5 hours ago

When advertising tries to create a change, it ...

A panel hosted by ASCI saw experts discuss the findings of the GenderNext report and explain what representation of women in advertising means to them

5 hours ago

Automotive sector accounts for bulk of new business

The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool