Mediacom to handle Lionsgate Play's media

Mediacom has bagged the media mandate of Lionsgate Play in India. The account was won following a multi-agency pitch. 

 

Mediacom's Mumbai office will be responsible for the media strategy, planning, buying and implementation for all media.

 

Rohit Jain, managing director, Lionsgate South Asia, said, “This is an exciting year for Lionsgate Play. We will be launching our B2C app soon and aim to reach out to maximum number of audiences with the right media mix. We are glad to partner with MediaCom and are confident about their result oriented approach.”  

 

Navin Khemka, CEO, MediaCom South Asia, said, “Content consumption has witnessed unprecedented growth in the last couple of years more so over the last few months as a result of the lockdown. Lionsgate Play has some great content in their arsenal. Being the first OTT platform in the country to also focus on offering key Hollywood content in region-specific language will definitely make the right connect with the Indian consumer. We look forward to creating an unmatched brand experience for them.”