Campaign India Team
Mar 26, 2013

MEC India bags Dixcy Scott innerwear's media duties

The account was won after a multi-agency pitch

MEC India bags Dixcy Scott innerwear's media duties

MEC India has been awarded the media duties for Dixcy Scott, which markets innerwear brands Dixcy and Dixcy Scott.

The agency bagged the account after a multi-agency pitch. MEC’s Bengaluru office will handle the account. The account was earlier handled by Madison.

On the development, Raghul Sikka, director, Dixcy Scott, said, “We have very aggressive plans for the coming year and we wanted a like-minded partner on board. It was a tough fight between equally competent agencies. We believe we have found that partner in MEC. We look forward to working with MEC”.

Ganesh Sharma, head, advertising and promotion, Dixcy Scott, added, “Being a low involvement category, our media product needs depth coupled with an innovative approach to reach our target audience, which will eventually deliver the desired results for us”.

On the win, T Gangadhar, managing director, MEC India, said, “Dixcy is a key player in the Indian innerwear market and we are delighted to have them on board. We look forward to a mutually rewarding association”.

Dixcy Scott is endorsed by Bollywood actor Salman Khan.

Campaign India

Related Articles

Just Published

10 minutes ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

20 minutes ago

Mubadala invests Rs 9,093 crore in Jio

Sixth investment raised by Reliance Industries since April

16 hours ago

Weekend Watch: Dear client, thank you for cancelling...

Wunderman Thompson's Thailand ECD was bummed that a huge campaign for TCP Group got pulled due to the pandemic. Until he looked into what else the client has been up to.

19 hours ago

Google issues clarification on taking down apps ...

Video app Mitron and an other which removed apps from China were taken down from the Play Store