MEC India has bagged the media duties of ParentCircle, an online platform seeking to bring together parents and experts, following a multi-agency pitch.
Chennai-headquartered ParentCircle is owned by Shri Harini Media (a Ramco group associate). It started off as an English monthly magazine in 2011 focused on parenting and child development. The company then launched Chellamey, a monthly Tamil magazine in the same space. ParentCircle.com is now being developed.
T Gangadhar, MD, MEC India, said, “We are delighted to associate with Parentcircle. ParentCircle is driven by a vision to bring about a positive transformation in the Indian parenting community. We look forward to an exciting partnership."
Nalina Ramalakshmi, founder and managing director, ParentCircle, said, "This is another significant moment for ParentCircle. We are extremely pleased to partner with MEC to help us in our growth strategy. Given the proven record of MEC worldwide, we believe this partnership should bring in more efficiency into our overall media planning. We now are best placed to optimise the opportunities available in the market."
The account will be led by MEC’s Chennai office.
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The agency has been working on the account since 2004