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Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.
Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.
Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.
The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.