Campaign India Team
Nov 17, 2021

McDonald's continues #25ActsofHappy; refreshes its Happy Meal offering

Partners with ITC to provide a B Natural Mixed Fruit juice

McDonald's continues #25ActsofHappy; refreshes its Happy Meal offering
McDonald's India (South and West) has announced the second part of its #25ActsOfHappy. 
 
The brand has partnered with ITC and refreshed its Happy Meal offering. Along with the burger, the Happy Meal will include a pack of a B Natural Mixed Fruit juice by ITC, a cup of hot corn, and the Happy Meal Toy. 
 
Arvind RP, director - marketing and communications, McDonald’s India (West and South) said, “At McDonald’s, we have always been cognizant of the needs and demands of our ever-evolving consumers. Children are an integral part of the McDonald’s family and we are excited to bring this new wholesome Happy MealTM to them. This initiative helps us further strengthen our commitment to the good food journey.”
 
Sanjay Singal, chief operating officer – dairy and beverages, ITC, said, “Such brand partnerships to set new standards for the industry are indeed encouraging and exciting. We are confident that the addition of the wholesome and nutritional B Natural mixed fruit beverage with no added sugar will make the Happy Meal more enjoyable.”
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

The new Omnicom, post IPG acquisition: The end of ...

SOUNDING BOARD: From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.

1 day ago

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

2 days ago

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

2 days ago

Spotify Wrapped taps fan banter to fuel its campaign

Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.