McCann wins ING's creative business

McCann WorldGroup has bagged the creative account of ING following a multi-agency pitch. The agency is in the process of creating a corporate campaign for the company in India.

ING's companies include ING Vysya Bank, ING Life Insurance and ING Invesment Management.

Prasoon Joshi, executive chairman, McCann WorldGroup said, "These are challenging and exciting times in India. India with its strong domestic consumption story is an even more important market in the global scheme. Difference between truly strong brands and weak brands will be even more sharpened. Need to have strong brand ideas as a compelling business advantage is even more critical."