Max Life Insurance has announced the appointment of Aalok Bhan as director and chief marketing officer. He will be based in Gurugram and report to Prashant Tripathy, managing director and CEO, Max Life Insurance.
Bhan has been with the Max Life group since 2012. He was most recently chief distribution officer.
Tripathy said, “Leveraging his long-standing expertise of over two decades in the financial services and banking space, we are pleased to have Aalok take on the new role at Max Life Insurance. He has a clear vision for the future of insurance marketing and communication and the ability to build strategic teams to execute on that vision. His appointment underscores our commitment towards scaling up from within and makes the company well positioned in a cluttered marketplace. We look forward to sustaining our strong working relationship.”
Bhan said, “The industry is realising the need to establish a deeper connect with new-age consumers, rendering more opportunities to be creative in our branding and communication strategies. I am positively thrilled to accept the new role and look forward to advancing the development and execution of our company strategies with greater dynamism going forward. As I continue my association with Max Life Insurance, I only wish to express gratitude for the immense faith that has been exuded in my capabilities by the management.”
Prior to joining Max Life, Bhan was CEO and MD at Dresdner Bank AG, India. He has also worked with ABN Amro, Royal Bank of Scotland and Standard Chartered Bank.