Marico assigns Livon’s creative duties to DDB Mudra Delhi

DDB Mudra Delhi has won the creative duties for Marico’s hair gain tonic brand Livon following a multi-agency pitch. The incumbent on the account was 'Cut the Crap', which handled the business before Marico acquired the brand from Reckitt Benckiser in February 2012.

On the win, Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, said, “Livon presents us with a wonderful opportunity to take the DDB ideology of social creativity forward. A brand that talks to audiences that live in a connected world, we look forward to creating ideas that have an inherent 'talk value' that drives the brand forward. Besides, with Marico, we are really excited about partnering with one of the most professional Indian multinationals.”

Vandana Das, president, DDB Mudra Group, Delhi, added, “It’s a great starting point and very encouraging for all of us to be associated with a brand from Marico’s stable. Having won Livon, we are all really delighted and geared to have a long innings together. We look forward to doing some path breaking and exciting work on the business in months ahead.”