Livon encourages the LGBTQ+ community to embrace their differences

Livon has rolled out a campaign #AllHairIsNotStraight to showcase how the LGBTQIA+ community aims to express themselves through their hairstyles. 

 

Conceptualised by Content Force, the film encourages the queer community to embrace their differences with pride. It highlights how for the queer community, hair is often a powerful tool to explore and express one’s identity. Whether its vibrant rainbow colours, intricate styles or bold cuts, hair allows individuals to communicate their authentic selves to society. 

Somasree Bose Awasthi, chief marketing officer, Marico, said, “We are thrilled about our latest campaign #AllHairIsNotStraight in collaboration with the LGBTQIA+ community. Livon has always believed that hairstyling is a form of self-expression and identity and has promoted unfiltered conversations through various past campaigns. This pride month we aim to make a lasting impact by enabling unfiltered conversations with the LGBTQIA+ community.” 

 

Paridhi Bhatiya, head, Content Force, said, "Livon's Pride campaign exudes a profound celebration of individuality and self-expression. Our hairstyles serve as a captivating form of communication, reflecting our innermost emotions and convictions. It is within the vibrant tapestry of the queer community that we find an extraordinary tradition of self-expression through hair and style. Through this campaign, we seamlessly intertwine the diverse array of hair types and styles with the essence of the unique and individualistic queer culture, drawing powerful parallels that resonate deeply with Livon’s consumers."