Emami gets Katrina Kaif for Mantra Masala

Aims to reach out to audiences pan India across age groups

Aug 04, 2022 01:16:00 PM | Article | Campaign India Team

Emami Agrotech, the food arm of the business conglomerate Emami Group has announced the appointment of actor Katrina Kaif as brand ambassador for its spice range, Mantra Masala. 
 
With this association, the brand aims to reach out to audiences pan India across age groups. Furthermore, the brand will roll out a campaign featuring Kaif for Mantra Masala. 
 
Jayant Goenka, director, Emami Group, said, “We are extremely elated to be associated with Katrina Kaif, one of the leading and vibrant actors of Indian cinema. We believe that she is a perfect fit for Mantra Masala as her credibility, hard work and commitment resonate with the values of our brand.  We do believe that her popularity and huge fan following will help us connect better with our consumers across the country and make Mantra a preferred choice of a spice brand. We have also drawn up aggressive marketing plans for Mantra and target to reach around 25 lac outlets (both direct and indirect) by next three years.”