Campaign India Team
Apr 12, 2011

Malayala Manorama launches iPad app

The app is available as a free download from the iTunes store

Malayala Manorama launches iPad app

 

Malayala Manorama has introduced its first official iPad. The app is available as free download from the iTunes store.
 
The app will allow readers to enjoy Malayala Manorama's coverage that blends print, Manorama Online and Manorama TV on the go.
 
Mario Garcia, designer of the app, said, "With the iPad, Malayala Manorama gains a true global audience.  Keralites across the world can now come to the iPad and read all the stories from home, along with galleries of photos, videos, commentary.  The iPad will allow for reacquaintances to be established."
 
Mariam Mammen Mathew, chief operating officer, Manorama Online, said, "For the 123-year old Malayala Manorama, the transition to the iPad was easy. We have been pioneers in adopting new story telling techniques and technologies. The Malayala Manorama has a huge presence in the Online medium as well as the Mobile space. Tablets are closest to the newspapers in the digital world and allow readers to have a richer experience newspaper with a flick. We are a journalism focused company and we feel the iPad presents a wonderful opportunity to be great storytellers."
 
The Malayala Manorama iPad App can be downloaded from the Apple App Store.
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

3 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

3 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

23 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.