Madison Media wins the Aakash Education Services media AOR. The agency won the account in a multi agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH.
Aakash Chaudhry, CEO and whole-time director, Aakash Educational Services, said, “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership. We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”
Vikram Sakhuja, group CEO, media and OOH, Madison, said, “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”
Recently Madison Media has won a host of accounts across the country, including Bajaj Electricals in Mumbai, Continental Coffee in Hyderabad and Marvel Tea and BBC Media Action in New Delhi.