Madhura Nathwani
Jun 22, 2011

Madhura's blog: Tuesday on the Croisette and in the Palais

Stories from Cannes continues...

Madhura's blog: Tuesday on the Croisette and in the Palais


This was an early, early morning.  Had a 7:30 am breakfast meeting at The Carlton Terrace, apparently the place for meetings. Met with the founder of a highly successful UK based production house.  She told us about her humble beginnings 20 year ago when she drove to Cannes on her motor bike to find a director she could rep.  She managed to find one who was kind of quirky but passionate and the rest is history.  She’s been back for the festival every year since then and off late as a jury member.  
That brings me to my next point.  Most foreign production houses are appalled by the fact that India producers rep many of the same freelance directors. So, what are we competing on? Price? And what value are we adding to these directors? Getting them one-off films? Really makes me think that maybe it’s time to say no.  Maybe it’s time we got a commitment and made one in return. 
Sparking a movement was the theme of the wonderful workshop conducted by Strawberry Frog.  Sparking a movement when a change is needed takes courage.  The risk is that maybe no one will want to follow you.  But then again, one or two people might… then a third might.  And three is a crowd isn’t it? Soon there will be more people joining in and finally it will be risky not to join.  
The highlight was a talk by Robert Redford sponsored by Yahoo.  The auditorium was packed.  Robert spoke about hitchhiking in winter across Europe (at the age of 19) when he happened to get to Cannes late one night.  He was so tired that he lay down in his sleeping bag on the beach, under the pier.  He was drifting off to sleep when he heard sounds of music and laughter and looked up at the Carlton hotel wondering what it would be like to be one of the men in a tux at the hotel.  Makes you realize the kind of struggle people go through before they make it.  
Cannes is full of such stories.  Stay tuned.  More tomorrow. 
Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far