Lohiya Industries, a player in the edible oil industry in Andhra Pradesh has appointed Lowe Lintas as its creative agency to handle its brands Gold Drop and Gold Plus. The account was won following a multi-agency pitch and will be handled by the agency's Hyderabad office.
Mahaveer Lohiya, managing director, Lohiya Group, said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely."
GV Krishnan, president – Lowe Lintas Bangalore, said, “We are delighted to partner with the Lohiya Group - a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy’s Laboratories etc.”