Advertising Opinion
Manmohan Taparia
Jan 17, 2012

Looking Back: 2011, Going ahead: 2012 - Matt Seddon

Penultimate on our list of ad landers, Matt Seddon, chief executive officer of Saatchi & Saatchi (India) tells us his predictions for the current year.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

10 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Related Articles

Kamal Basu moves out of Saatchi & Saatchi; Matt Seddon to take charge
Advertising
Nov 16, 2011
Campaign India Team

Kamal Basu moves out of Saatchi & Saatchi; Matt ...

My favourite Cannes Grand Prix: Matt Seddon
Advertising
Jun 14, 2012
Arati Rao

My favourite Cannes Grand Prix: Matt Seddon

Looking Back: 2011, Going ahead: 2012 - Arvind Sharma
Advertising
Jan 19, 2012
Manmohan Taparia

Looking Back: 2011, Going ahead: 2012 - Arvind Sharma

Looking Back: 2011, Going ahead: 2012 - KS Chakravarthy
Opinion
Jan 17, 2012
Manmohan Taparia

Looking Back: 2011, Going ahead: 2012 - KS Chakravarthy

Just Published

Fantasy sports AI models extend beyond gaming: Whitepaper
Advertising
16 hours ago
Campaign India Team

Fantasy sports AI models extend beyond gaming: ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.

Taboola partners with Samsung to expand user reach for news recommendations
Advertising
18 hours ago
Campaign India Team

Taboola partners with Samsung to expand user reach ...

To serve news recommendations on Samsung News app.

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Advertising
19 hours ago
Campaign India Team

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

CTV’s big picture: Small screens are getting left behind
Advertising
22 hours ago
Nishant Gopalia

CTV’s big picture: Small screens are getting left ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.