Lodestar UM has bagged the media mandate for the Virgin Mobile business. With this new development, Tata Teleservices has consolidated all its brands with the agency. The account size is pegged to be around Rs 60 crores.
For the record, the agency already handles Tata Indicom and Tata Docomo. No formal pitch was called for before the account movement. Bates 141 is the creative agency on the account.
While no official comments were available from the agency on the same, agency officials confirmed the development. The account will be handled out of the Delhi branch of Lodestar.
A youth-focused mobile service, Virgin Mobile services are being offered in India by Tata Teleservices through a franchise model with the parent brand.