Blackberrys has appointed its brand and creative mandate to L&K Saatchi and Saatchi following a multi-agency pitch. The agency's Mumbai office will handle Blackberrys' mainline and casual brand.
Ramesh Kaushik, VP - brand experience, Blackberrys, said, “Blackberrys is all about enabling the consumers in their journey of success, always clothed in confidence and style. During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”
Delna Sethna, CCO, L&K Saatchi & Saatchi, said, “It’s rare in today’s scenario to find client partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
33 minutes ago
Watch the film conceptualised by Ogilvy here