Blackberrys has appointed its brand and creative mandate to L&K Saatchi and Saatchi following a multi-agency pitch. The agency's Mumbai office will handle Blackberrys' mainline and casual brand.
Ramesh Kaushik, VP - brand experience, Blackberrys, said, “Blackberrys is all about enabling the consumers in their journey of success, always clothed in confidence and style. During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”
Delna Sethna, CCO, L&K Saatchi & Saatchi, said, “It’s rare in today’s scenario to find client partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”
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