Campaign India Team
Jan 08, 2019

Delna Sethna moves on from L+K Saatchi; Rohit Malkani and Kartik Smetacek are joint NCDs

Kartik Smetacek and Rohit Malkani have been elevated to joint national creative directors with immediate effect as agency reverts to its earlier structure of a dual creative leadership

(L-R) Rohit Malkani and Kartik Smetacek)
(L-R) Rohit Malkani and Kartik Smetacek)
L&K Saatchi & Saatchi has announced the departure of its CCO Delna Sethna. An agency statement anounced that she will be moving on from the agency after a five-year stint in order to pursue other interests. It was less than a year back that the agency had announced the elevation of Delna Sethna as a CCO.
 
The agency has now rolled out a new creative organisational structure which will be led by Kartik Smetacek and Rohit Malkani who have been elevated to joint national creative directors, with immediate effect. Smetacek and Malkani have been elevated from ECD and national ECD respectively. While the former will be responsible for the creative teams in Mumbai, the latter will be responsible for the creative teams in Delhi and Kolkata with some key projects in Mumbai.
 
With over 18 years of experience, Smetacek has worked across a host of agencies including Publicis Ambience, ideas@work, Draft FCB. For the last four years he's been at L&K Saatchi & Saatchi. 
 
Malkani started his advertising career in the account planning department at Rediffusion DY&R, Delhi. After a brief stint he moved to the creative side. With over 15 years’ experience in the industry he’s worked with JWT, Planetasia.com, Publicis Ambience, Bates, Grey Worldwide, Publicis Singapore and Minority on a diverse range of brands.
 
Anil Nair, CEO & managing partner, L&K Saatchi & Saatchi, said, “It is always a sad moment to say goodbye to someone who has been an integral part of our growth story over the last 5 years. I’d like to thank her for being an exceptional leader and paving the way for path-breaking work along with her team. I wish Delna the very best for her future.”
 
Delna Sethna said, “All through life I've only ever followed my heart, and I think I'm much too old now to mend my ways. I wish everyone at Saatchi much luck.”
 
Nair added, “Rohit and Kartik have played a critical role in shaping L&K S&S’s creative product. They have been an integral part of the leadership team for many years now. It was quite natural to look within and choose them to take on this larger mandate. I am absolutely certain that both of them will surpass everyone’s expectations in raising the creative bar further.”
 
Smetacek said, “I’m excited and terrified in equal measure. The mandate Anil discussed with me is a big step up both in terms of role and responsibility. But having been here for four years now, I know the opportunity and potential that is waiting to be tapped. It’s up to us to make it happen.”
 
Malkani added, “I am stoked that Anil has entrusted Kartik and me with this new responsibility. There’s no better time to be at the helm of things here at L&K Saatchi & Saatchi. There is a new energy and momentum and with the Power of One firmly in place, 2019 promises to be a fantastic ride.”
Source:
Campaign India

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