Robert Greenberg worked on the opening titles of “Alien”.He’s been responsible for the visual effects of Coca-Cola's 1992 TVC featuring Paula Abdul with digitally inserted clips of Groucho Marx and Gene Kelly.
In 2007, he helped Nike design a towering electronic hoarding in Times Square that saw consumers send text messages to the hoarding and “design” their own shoes – and see the design instantly.
He and his team of 450 have worked closely with such names as Steve Jobs to make Nike+ the success that it is. Campaign India’s Bindu Nair Maitra spent some time with him in Cannes and spoke to him on a myriad topics, the first of which we bring you here.
LISTEN to Robert Greenberg on how the Nike+ business came his way.
More of Bindu’s conversations at Cannes with Greenberg and others on campaignindia.in over the next two weeks.
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