Campaign India Team
Jun 18, 2008

LISTEN to how Robert Greenberg got to work on Nike +

Robert Greenberg worked on the opening titles of “Alien”.He’s been responsible for the visual effects of  Coca-Cola's 1992 TVC featuring Paula Abdul with digitally inserted clips of Groucho Marx and Gene Kelly.In 2007, he helped Nike design a towering electronic hoarding in Times Square that saw consumers send text messages to the hoarding and “design” their own shoes – and see the design instantly.

LISTEN to how Robert Greenberg got to work on Nike +

Robert Greenberg worked on the opening titles of “Alien”.He’s been responsible for the visual effects of  Coca-Cola's 1992 TVC featuring Paula Abdul with digitally inserted clips of Groucho Marx and Gene Kelly.

In 2007, he helped Nike design a towering electronic hoarding in Times Square that saw consumers send text messages to the hoarding and “design” their own shoes – and see the design instantly.

He and his team of 450 have worked closely with such names as Steve Jobs to make Nike+ the success that it is. Campaign India’s Bindu Nair Maitra spent some time with him in Cannes and spoke to him on a myriad topics, the first of which we bring you here.

LISTEN to Robert Greenberg on how the Nike+ business came his way.

More of Bindu’s conversations at Cannes with Greenberg and others on campaignindia.in over the next two weeks.
 

Source:
Campaign India

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