Lintas Media Group lands HLL Lifecare portfolio

Lintas Media Group (LMG) has won the media duties for all the brands under the HLL Lifecare portfolio. The brands under the HLL Lifecare umbrella include Moods Condoms and Saheli contraceptive pill. The account will be handled out LMG's Chennai office. The size of the account is estimated to be Rs. 10 crores.

Confirming the win, Sudha Natrajan, president and COO, LMG said, "LMG is delighted to win this account at Chennai, as it is one of the most respected media businesses here. We have been handling the media duties of Moods for a long time, but it is now that we have won the AOR for the whole business."

She added, "Our plans for all the brands of HLL are very comprehensive in nature. They emcompass not just normal mass media campaigns for their larger mass marketed brands, but a lot of educational information disemmination for the brands that need them, such as activation led ideas, radio partnerships in urban and rural areas, specific media content created for some niche target audiences, where media becomes the message for
them, among others."