Hong Kong Trade Development Council (HKTDC) has appointed LinOpinion, Lowe Lintas’ public relations division, as its communications partner. As part of the mandate, LinOpinion will be responsible for the development and implementation of an effective media strategy to generate awareness about HKTDC’s mission, which is to deliver value by promoting trade and connecting business enterprises through Hong Kong’s business platform.
On the appointment, Loretta Wan, regional director – Southeast Asia and India, HKTDC, said, “We invited a multi-agency pitch for our business and were scouting for a PR partner with depth of experience in the corporate and lifestyle sectors. LinOpinion has an excellent track record and displayed to us a sound knowledge of local media and our target customers, which is essentially traders of Consumer Electronics & Electrical Appliances, Gifts & Premiums, Household Products and Fashion & Fashion Accessories, among others.” She added, “The consultancy will promote HKTDC’s upcoming Lifestyle Expo in Mumbai 2010, a unique trade show being held for the first time in India from Oct 28-30, 2010.”
Kavita Lakhani, president, LinOpinion, said, “We are proud to be associated with HKTDC and are looking forward to working together to achieve their mission of promoting trade and engaging small and medium-size enterprises through Hong Kong. We are also very excited about introducing Hong Kong products and brands to India through the Lifestyle Expo in Mumbai 2010. LEM 2010 is being held for the first time in India and we are confident of the positive response that it will receive from the Indian market.”
About 160 exhibitors from Hong Kong and Guangdong (China) are expected to participate in the Lifestyle Expo in Mumbai 2010. The Expo will be co-organised by the Department of Foreign Trade and Economic Cooperation of Guangdong Province (GD-DOFTEC).