LinkedIn has announced the launch of 'Stories' in India.
Through this feature, the social media app looks to help members share everyday professional moments and experiences more casually. Stories allows members to publish photos and videos up to 20 seconds long, which will be visible on their profiles for 24 hours.
The feature is available in India, US, Canada, France, Australia, Brazil, The Netherlands and UAE.
Ashutosh Gupta, country manager, LinkedIn India, said, ”In a virtually connected world, ‘Stories’ are the virtual water coolers, where members can share their everyday professional moments in a creative and authentic way, and find a new way to stay connected with their networks. Along with the launch of Stories, we have also introduced a host of platform enhancements that offer an inclusive and enjoyable LinkedIn experience. The new look and feel of LinkedIn showcases our commitment to creating an engaging, supportive, diverse, and respectful community, which is at the heart of everything we do at LinkedIn.”
To offer a customised experience in India, LinkedIn has added localised stickers which the app believes will bring visual excitement.
LinkedIn also announced its first major visual redesign in five years. It has also launched new features that allow for different ways to communicate. The new messaging experience offers video meeting integration, allowing members to switch the conversation from chat to face-to-face using Microsoft Teams, Bluejeans by Verizon, or Zoom through their LinkedIn message threads.