LifeCell assigns digital mandate to Magnon\TBWA

LifeCell India, a private umbilical cord stem cell bank, has appointed Magnon\TBWA as its digital agency. The account was won following a multi-agency pitch.

 

Vineet Bajpai, group CEO, TBWA\India, said, "We are extremely excited to partner with LifeCell, a truly pioneering brand that has won the trust of over 130,000 parents across the country. Our aim is to create a digital experience that complements the cutting-edge and futuristic nature of the services LifeCell provides. Magnon\TBWA team looks forward to being partners in progress with LifeCell."

 

V Ravi Shankar, CMO, LifeCell, said, "The digital medium has been a key gateway for customers to reach out to LifeCell to understand the concept and get interested to subscribe to the service. There has been a significant increase in the traffic to our website prompting us to revisit the key aspects of our web properties and create international design, rich user experience, educative content and compelling call for action. Digital technology is our backbone and we continue to leverage it to create convenience and delight for our customers. We found that Magnon\TBWA has both technology and design competencies to take LifeCell’s digital journey to the next level."