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Aug 27, 2013
Leveraging the legacy of ‘Bajaj’, to inspire trust
The commercial to celebrate the company’s 75 years of operations marks the beginning of many things to come, says Beena Koshy, senior GM and head – advertising and brand development, Bajaj Electricals Limited. Among things that are beginning to brew at the back end are a thrust on online sales, focused expansion into global markets, and more.
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