Beena Koshy moves back to Rediffusion

Rediffusion has announced the appointment of Beena Koshy as executive vice president and head of Rediffusion Mumbai.

 

Koshy was most recently with Iyengar's Kaapi, where she was partner - sales and marketing. Prior to this, she spent 12 years with Bajaj Electricals. This is her second stint with Rediffusion, having started her career with the agency.

 

Kalyani Srivastava, joint president, Rediffusion, said, “It is great to have Beena back at Rediffusion, from where she started her advertising career. With the kind of experience that she has garnered over the years, I am sure she will enrich the very many brands that will be in her charge at the agency."

 

Koshy said, “I am looking forward to my second innings at Rediffusion. Rediffusion is an iconic brand name of the Indian ad industry. And it is a matter of pride for me to be leading the flagship office of the agency now. It is great to be back to working on Tata Motors, Taj and other clients that I serviced 25 years ago at the agency."

 

Koshy has also had stints with Wunderman Thompson, Dentsu and Ogilvy.