Campaign India Team
Oct 17, 2022

Beena Koshy moves back to Rediffusion

Moves after a stint with Iyengar's Kaapi

Beena Koshy moves back to Rediffusion
Rediffusion has announced the appointment of Beena Koshy as executive vice president and head of Rediffusion Mumbai.
Koshy was most recently with Iyengar's Kaapi, where she was partner - sales and marketing. Prior to this, she spent 12 years with Bajaj Electricals. This is her second stint with Rediffusion, having started her career with the agency.
Kalyani Srivastava, joint president, Rediffusion, said, “It is great to have Beena back at Rediffusion, from where she started her advertising career. With the kind of experience that she has garnered over the years, I am sure she will enrich the very many brands that will be in her charge at the agency."
Koshy said, “I am looking forward to my second innings at Rediffusion. Rediffusion is an iconic brand name of the Indian ad industry. And it is a matter of pride for me to be leading the flagship office of the agency now. It is great to be back to working on Tata Motors, Taj and other clients that I serviced 25 years ago at the agency."
Koshy has also had stints with Wunderman Thompson, Dentsu and Ogilvy.
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

16 hours ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

18 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

19 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

19 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.