Leo Burnett to handle Kent Ro's creative

Sanjeev Gauba, CMO, Kent RO Systems, said, “For us at Kent innovating health care products, is more than just a business, it is our passion and the very purpose of our existence. We have ambitious growth plans and in Leo Burnett India we found the perfect partner to help us execute them. Team Leo Burnett really impressed us with their strategic acumen based on in-depth understanding of our brand and presented some truly distinctive creative solutions across platforms to help us bring to life our vision for our brand and our consumers.”

 

Dheeraj Sinha, CEO and chief strategy officer – South Asia, Leo Burnett, said, “The idea of getting healthier has found big currency especially in the post Covid world. Kent’s mission to make a meaningful difference in the lives of its consumers by leveraging its technological expertise to create healthy lifestyle solutions finds great synergy with the current world view. Our task will be to amplify its equity in water purifiers and help establish it as a home solutions brand backed by Kent technology.”