Campaign India Team
Nov 30, 2012

Leo Burnett and RK Swamy BBDO work in Communication Arts Annual '12

Leo Burnett's campaign for Tide and RK Swamy BBDO's for Pedigree make the cut from India

Leo Burnett and RK Swamy BBDO work in Communication Arts  Annual '12

A panel of eight jurors selected 142 winning projects from 4423 entries representing the work of 82 countries for the Communication Arts’ 53rd Advertising Annual and online gallery.

From India, Leo Burnett's campaign for Tide (Proctor & Gamble) and RK Swamy BBDO's campaign for Pedigree, have made it to the annual compilation.
While the Tide campaign got featured in the 'Consumer Newspaper Ads' category, Pedigree Adoption Drive won in the 'Consumer Magazine Ads' category. 
Here are the winning campaigns from Leo Burnett and RK Swamy BBDO: 
Cook: Tide (Leo Burnett)    
Fisherman: Tide (Leo Burnett)    
Onionseller :Tide (Leo Burnett)
Brutus: Pedigree Adoption Drive, Pedigree (RK Swamy BBDO)
Judas: Pedigree Adoption Drive, Pedigree (RK Swamy BBDO)
Delilah: Pedigree Adoption Drive, Pedigree (RK Swamy BBDO)
Navneet Virk, executive creative director, RK Swamy BBDO, said of the work that made it to the Annual: "The idea is based on a universal insight that ‘A dog is a man’s best friend’. Our approach was radical.”
Check the entire list of winners here.


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