Law & Kenneth wins creative duties for Kent Water Purifiers

Law and Kenneth's Delhi office has won the creative duties for Kent Water Purifiers. The agency won the business in March and has been working on the account over the past one month to create a television campaign that is currently on-air during the IPL. A 360-degree campaign is on the cards and it will unfold over the next few months.

Kent Mineral RO Systems, which owns the water purifier brand, plans to spend about Rs 30 crore annually in advertising and marketing initiatives.

Anil Nair, CEO and managing partner, Law and Kenneth commented, "There's a lot that we are planning to do. We have timed the communication with the on-going IPL to deliver maximum reach. The peak consumption season for water purifiers begins before the monsoon sets in and we do a mix of activation, print advertising in addition to television in the summer months."

Nair added, "With this win, our Delhi office becomes one of our strongest offices in the country. We recently won Kelvinator and Sansui and we're already handling some Dabur and Unitech businesses too."