Law & Kenneth has appointed Devraj Basu as senior vice president and general manager in charge of its Kolkata office. He has spent over 20 years in advertising and marketing, across India and Singapore, informed an official statement. Prior to the move, he was senior vice president at Bates CHI & Partners’ Kolkata office.
Basu fills a void created by Jiten Bhagat, who returned to the Law & Kenneth's Mumbai office last year and is currently COO, Ngage. Bhagat supervised the Kolkata operations remotely until the move.
Anil S Nair, chief executive officer and managing partner, Law & Kenneth, said, “We are extremely pleased to have someone like Devraj to take charge of one of our most significant operations. I’m sure Devraj will add tremendous value to both our clients and our talent based out of Kolkata.”
On his joining Law & Kenneth, Basu said, “The leaders of Law & Kenneth struck me as ones having high level of energy and trust with a rare simplicity and clarity of vision. With a meaningful roster of brands to work on, I found this combination quite compelling.”
In past assignments, Basu has worked with B.E. International, Lintas, JWT and Mudra.