Law & Kenneth empanelled for BPCL

BPCL retains its other existing agencies Lowe Lintas, Saatchi & Saatchi and Euro RSCG

May 17, 2011 01:09:00 PM | Article | Arati Rao

Following a pitch process, Law & Kenneth has been empanelled as the fourth AOR for Bharat Petroleum Corporation Limited (BPCL) for the next three years. Lowe Lintas, Euro RSCG and Saatchi & Saatchi, who were already empanelled on the account, will continue to be on the roster.

Confirming the development, Sandhya Srinivasan, chief strategy officer and managaing partner, Law & Kenneth, said, "We feel really excited that BPCL has chosen us to be a part of their roster of agencies. BPCL is a pioneer in fuel retailing in the country and a dream client for any agency."