Law & Kenneth's Kolkata office has bagged the creative duties of Spencer's private label business. The agency has bagged Spencer's Smart Choice label, in addition to retail food and non-food business.
Speaking to Campaign India, Jiten Bhagat, vice president and branch head, Law & Kenneth Kolkata said, "We are happy to have won the retail business under Spencer's private label. It is a prestigious account win. Spencer's is easily one of the the oldest retail brands and we are looking forward to doing some good work for them."
The business was won post a multi-agency pitch. Grey is the incumbent agency on the account.
Speaking about the plans for the brand, Bhagat said, "We will be the media partners on the account this month onwards. We're currently in the process of planning, thinking and strategising, and haven't finalised yet, on how to take the communication forward."
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