Lavazza has appointed Law & Kenneth communications as its strategic and creative solutions agency in India. The agency will handle the entire portfolio of Lavazza business, from coffee shops to vending services and other traditional businesses.
Anil Nair, chief executive officer and managing partner, Law & Kenneth, said, “It was a big challenge for us to understand and decode each business line and the target group of Lavazza in India. We not only understood them well but took the insights to a different level for these business lines.”
According to a press statement, the Italian company had a turnover of 1.1 billion euros in 2010 across the 90 countries it operates in. The company also informed, "Lavazza is taking giant steps in enhancing its presence and growing its business in India. In India, it operates with different brands – Fresh & Honest Café, Barista Lavazza and Espression. By collaborating with Law & Kenneth, Lavazza sets a new step in the integration of its presence in the Indian market, a process that began after the acquisition of Barista Coffee Company and Fresh & Honest Café in 2007."
Nair reiterated, “We had conviction in the good understanding of the market and the target groups, based on which we recommended our strategic and creative solutions. We see our association with Lavazza as long term and we expect it will culminate into great results in the market.”