Law & Kenneth has come up with the new corporate identity for First Blue Home Finance Limited. The agency won the account in June 2011. Previously known as Deutsche Postbank Home Finance Limited, the company was recently acquired by Dewan Housing Finance Ltd. (DHFL). The multimedia campaign communicating the change in identity has broken today. Law & Kenneth has also developed the business vision and strategy for the new company.
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Chairman and managing director of First Blue Home Finance, Kapil Wadhawan, said, “The new identity is representative of the young and vibrant organisation that we are and the bright and prosperous future we plan to create together. It is also a promise to our customers, current and potential of a fresh, friendly, simple and efficient service to realizing their cherished dream of owning a home.”
“Brand migration exercises are to be managed carefully so as to retain the loyalty of existing customers and yet appeal and attract new segments of customers essential to chart the growth path. The new First Blue identity which represents a thought bubble, signifies the cherished dream of owning a home and the first name one thinks of when thinking of home loans. The blue represents the premium service and the yellow represents bright, fresh, young and vibrant offering,” said Anil Nair, chief executive officer and managing partner, Law & Kenneth.