To celebrate the seventh anniversary of the advertising magazine show, Storyboard, three successful creatives were put to the test.
Bates David Enterprise Chairman Sonal Dabral was asked to create a strategy to scale up the sales of Panchi Petha (a pumpkin sweet branded by a local sweetmeat vendor) and to communicate to consumers that Petha can be good for them
Agnello Dias, JWT's Goan creative head flexes his creative muscles on an impromptu branding and advertising strategy for a local newspaper O' Heraldo. Just a small token that he would like to give back to the land that made him what he is today. O'Heraldo, a 108 year old local Goan newspaper despite having the highest circulation figure of 45,000 is grappling with a perception problem and Aggie helps the editor of the newspaper Ashwin Tombat find the right positioning for the brand.
R Balki, chairman of Lowe India, (pictured) is asked to work on Bangalore’s famous “tiffin” outlet, MTR. Arvind Maiya belongs to the third generation of the Maiya clan and he poses a marketing challenge to Balki to suggest marketing tips for a brand that has needed no marketing to begin with.
Catch Sonal, Agnello and Balki in action on Storyboard's 7th Anniversary show this evening, 6:30 pm, on CNBC TV18.