Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 01, 2022
Brands could become purposeless if they try too hard to find a purpose: R Balki
At the launch of ‘Brands to Stands’, authored by MullenLowe Group’s S Subramanyeswar, R. Balki and Harish Bhat discussed how ‘brand purpose’ came into existence
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Awards
May 10, 2023
Cannes Contenders 2023: MullenLowe Lintas Group
Just Published
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Happy New Year from Campaign India
Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Campaign India's most-read stories of 2025
Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
Advertising
1 day ago
When permanence meets product placement
Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.
