Advertising Marketing
Raahil Chopra
Apr 01, 2022

Brands could become purposeless if they try too hard to find a purpose: R Balki

At the launch of ‘Brands to Stands’, authored by MullenLowe Group’s S Subramanyeswar, R. Balki and Harish Bhat discussed how ‘brand purpose’ came into existence

From left: Amer Jaleel, R Balki, S Subramanyeswar, Alex Leikikh, Harish Bhat and Virat Tandon at the book launch

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