Lakmé to use PETA approved logo on packaging in India
The Unilever owned brand is joining PETA’s global 'Beauty without Bunnies' programme
Oct 04, 2021 08:47:00 AM | Article | Campaign India Team
Lakmé is joining PETA’s global 'Beauty without Bunnies' programme, which certifies cosmetics, personal-care, and household goods companies and brands that don't test on animals.
The HUL owned brand will feature the programme’s PETA-approved bunny logo on its packaging.
Sumati Matti, head - innovations, Lakmé, said, “Not testing any of our products on animals is critical to our values at Lakmé and is in line with Unilever’s positive beauty vision. PETA’s Beauty Without Bunnies programme is recognised worldwide for its high-quality standards and rigour, and we are proud to be a brand that is officially PETA-approved. With Lakmé’s range of high-performance and world-class cosmetics, skin-care products, and beauty salons, women can own their look while knowing that the beauty and safety from our products are from scientific alternatives to animal testing."
Ankita Pandey, science policy advisor, PETA India, said, “Thanks to Lakmé’s compassion and conscientiousness, animals will be spared ugly tests for beauty products,. PETA India is delighted that Lakmé and other kind companies on the global Beauty Without Bunnies list empower consumers to shop according to their values.”
In India, testing cosmetics or their ingredients on animals was banned in 2014, as was the importation of animal-tested cosmetics. In 2020, the government released the Cosmetics Rules 2020, which include provisions to strengthen the ban on the importation of animal-tested cosmetics.