Online ad network company Komli Media, which received funding of Rs 67.5 crore in January, has acquired a Singapore-based online advertising firm named Aktiv Digital. A four-year-old ad network offering branding and performance advertising-related solutions to marketers, Aktiv Digital has tie-ups with more than 1,000 publishers and has a physical presence in Singapore, Hong Kong and Philippines.
Commenting on the acquisition, Prashant Mehta, chief executive officer, Komli Media said, “ Aktiv Digital's acquisition will help us strengthen our presence in the Southeast Asia region. We have been working with Aktiv commercially for a while now, and know the leadership team quite well.”
Following the acquisition, Mehta informed that they are planning to expand Aktiv Digital's operations to cover more markets in the region, with a physical presence in two more markets. “We have identified Indonesia as one of the markets to have a physical presence, but have not yet identified the second one,” he added.
On the mutual benefits from the acquisition, Mehta said, “We have got a lot of Indian advertisers who want to reach out to other markets in SE Asia. This acquisition will be a value add for our services as we can now service these requirements. Likewise, Activ Digital has clients who are keen to advertise in the India market.”
Earlier in 2010, Komli Media acquired the Australia-based site representation company, PostClick and the UK-based online advertising firm, Indoor Media.