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Kofi Annan, former secretary general of the United Nations, and currently president of the Global Humanitarian Forum, and David Jones, global CEO of Havas Worldwide, CEO of Euro RSCG Worldwide and co-founder of One Young World, will hold a crisis debate hosted by Hervé de Clerck, dream leader, ACT Responsible and founder of AdForum, at the 56th International Advertising Festival. They will speak on the human face of climate change and the role that only the creative community can play in changing attitude towards climate change.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?