Campaign India Team
Dec 16, 2022

Khelraja appoints Esha Gupta as brand ambassador

Aims to amplify the brand’s sportsbook and casino segments across digital and offline channels

Khelraja appoints Esha Gupta as brand ambassador
Khelraja has announced the appointment of actor Esha Gupta as its brand ambassador. 
 
Gupta will be responsible for promoting the brand’s sportsbook and casino segments across digital and offline marketing channels. She will also aim to help Khelraja further accelerate the adoption of online gaming amongst its regional audiences. 
 
Japneet Singh Sethi, country manager, Khelraja, said, “Khelraja is already extremely popular amongst Southeast Asia’s growing community of online gamers, thanks to the range of its offerings. As one of the coolest iGaming platforms, it has a natural synergy with Esha Gupta, whose bold and vivacious persona has enthralled and entertained millions of people across the continent. Bringing her on board as the brand ambassador for our sportsbook and casino segments was an obvious choice. With her as the face of the brand, we are confident of accelerating our current growth trajectory and achieving greater operational scale than ever.” 
Source:
Campaign India

Related Articles

Just Published

1 day ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

1 day ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

1 day ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

1 day ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.